Selling Smarter with Gubagoo’s Curator.
Since opening their doors in 1967, Allen Tillery Auto in Hot Springs, Arkansas has built its success on one simple principle: take care of your customers, so they’ll keep coming back. That focus on repeat and referral business has always been key, and it’s exactly why they know how valuable first-party data is.
Meet Seth Stanage. As Allen Tillery’s BDC Manager, he’s the safety net, making sure the dealership doesn’t miss a single sales or service lead. The dealership boasts a remarkably tenured sales staff, but even with years of experience, it’s no easy task utilizing all that data the dealership has collected over the past few decades.
“There’s a lot of duplicates,” Seth explained. “A customer would come in, referencing something from years ago, and we’d struggle to find it. We’re usually just looking at the most recent client record, not their full history.”
It’s not that they wouldn’t ever be able to find it. Messy and disconnected data slows everything down, making it harder for the team to see the customer’s entire journey. Seth acknowledged it would take multiple people from multiple departments to get anything close to the full picture.
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That changed when Allen Tillery Chevrolet Buick GMC implemented Gubagoo’s Curator – the automotive industry’s first Unified Intelligence Engine – to clean, connect, and activate data in real time.
The future of data
Curator’s introduction came at the perfect time. Seth and Allen Tillery Chevrolet Buick GMC were looking at recent trends and knew they had to evolve with the times.
“We needed to treat the internet as our digital lot,” Seth said. “Before Curator, we were just looking through a peek hole. We wanted to open the window all the way up — to see every shopper browsing, researching, and comparing.”
It’s one thing to collect all that data, and it’s another to connect it across all your systems – making it usable for the people who need it, in the moment they need it.
Curator’s data hygiene tools and ability to clean and connect the data dealership-wide gave Seth a complete 360-degree view of Allen Tillery’s customers. Every interaction and data point was now tied to a single, easily accessible customer view within FOCUS, their CRM tool.
With a database full of unified data, Seth was thrilled to see how naturally Curator fit into the dealership’s long-term vision. “Our goal is to integrate as much as possible across the board for all departments — tie all of our record keeping together — and Curator allows us to capitalize on that,” he said.
Clean data and clear results
Curator’s clean and connected data delivered immediate results.
“Our marketing data is better than it’s ever been,” Seth stated. “Our ability to target customers on the fringes of buying has never been stronger, and we’re able to make sure we’re the first and last dealership they contact.”
Allen Tillery Auto saw improvements across the board, including higher closing ratios, better lead quality, and stronger engagement.
- 28% closing ratio on Curator leads
- 20,000+ data points captured in a single week
- Consistent ROI, paying for itself and more
“Our targeting is better, we’re selling smarter, and we’re also reconnecting with customers who might have slipped through the cracks before,” Seth added.
Cleaning up decades of collected data and unifying it across the dealership was important, but Seth said Curator’s real value comes from how it empowers you.
“Curator gives salespeople everything they need to connect with customers the right way. With more data, you can focus on their needs instead of just pushing a vehicle. It changes the whole conversation.”
Smooth, simple, seamless
Rolling out a new platform can be stressful. Nobody likes change; it’s hard to convince your team to buy-in when you’re adding anything to their tried-and-true processes. But Seth was pleasantly surprised by how simple Curator’s launch turned out to be.
“It was one of the most seamless go-lives I’ve ever experienced,” he said. “I even sent an email to the onboarding team just to tell them how smooth it was — they nailed it.”
Once live, the transition felt natural.
“The Unified Customer Profile inside FOCUS was intuitive — really just one button,” Seth said. “Our team picked it up quickly because it simplified everything.”
A better way to sell
By implementing Curator, Allen Tillery Chevrolet Buick GMC was able to turn a mountain of messy data into a unified engine that empowers Seth and his team.
“Curator helps you sell the customer, not the car,” Seth summarized. “You’re helping them instead of just chasing leads. You can’t afford to not leverage a tool like this in today’s market, this is the future of all retail sales.”
With Curator, Seth doesn’t need to worry about duplicates or missed leads. His team didn’t have to adapt to a new workflow. Curator seamlessly connects their data and ensures they’re equipped with the perfect response to every customer interaction.
Ready to see how Curator can transform your data and help you sell smarter?
Schedule a demo today at gubagoo.com/curator to see how unified, activated data can drive better results for your dealership.
Better yet, if you’ll be joining us in Las Vegas for NADA 2026, book a time at our booth for a hands-on experience here!
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